Rooted in our culture is a proven understanding for gamers and tech enthusiasts—we work, and live within all things geek. When approached by Intel to create a fully integrated brand campaign that would unite multiple teams across Intel, spark the interest of review sites across the continent, and grow a savvy social media audience—Caffelli immediately dove in and created a campaign that was both thematic, and meaningful. This campaign was distributed via social networks, viral videos, scale pass-through marketing assets, PR, media buys, sales training, a multi-week contest via a custom Facebook app, and physical blogger kits.
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